——Define fashion, interpret life
1. Brand Origin: From Original Aspiration to Craftsmanship
In 2025, [AG] was born in Guangzhou, China, due to the persistence of a group of people who love design and life towards clothing. We believe that clothing is not only a means of covering the body, but also an artistic carrier of self-expression. We always adhere to the original intention of 'Brand Core Concept, Simplicity is Not Simple/Sustainable Fashion'.
2. Our mission
Design for Life: Break the impetuosity of fast fashion, create clothing that combines practicality and beauty, and make every day's wear a source of confidence.
Sustainable Future: Using eco-friendly fabrics such as organic cotton and recycled polyester fibers to reduce carbon footprint and fulfill full chain responsibility from production to packaging.
Inclusive fashion: From XS to XXL, diverse sizes and neutral designs allow everyone to find their own style.
User first
Listen to the voices of the community and engage consumers in creative activities through [member customization services/user co creation design].